Alexis Barber is a Gen-Z lifestyle content creator sharing the realities of managing everything: a career in tech, growing podcast, social life, and self-care routine in New York City. Whether through positive affirmations or hot takes, you can always catch a bit of sass and a reminder to put yourself first in her little corner of the internet.
Originally from St. Louis, Alexis Barber is a 24-year-old graduate of Northwestern University, where she studied Political Science and Entrepreneurship. After interning in marketing and consulting, she graduated in 2020 and started working as an Associate Product Marketing Manager for Google before transitioning to be the Global Shorts Content Strategist for YouTube in 2021. She left YouTube in 2023 to pursue her own small business, Too Collective, before matriculating to The Wharton School at the University of Pennsylvania for her MBA in fall 2023.
She created her Instagram as a “health accountability” account but soon learned that diet culture was poisoning her relationship with food. After ditching dieting, she realized a lot more in life was distracting her from real issues and her true self, so she pivoted to sharing more about internal and external self-care. Her audience, largely NYC-based young women, has gone with her on this journey of trying to figure out what it means to love oneself and create our best lives through self-reflection, connection, and prioritizing self-love.
Alexis loves sharing her life, whether that’s her takes on Real Housewives drama or tips for managing your finances. In her free time, you can find her looking at real estate and interior design with her boyfriend, Jeff, or FaceTiming her seven (!) younger siblings.
Contact Alexis at hello@alexisbarber.com or katie@shinetalentgroup.com for paid partnerships.
Previous Partnerships & Press
Alexis has worked with brands including NIKE, IT! Cosmetics, Warby Parker, Miss Dior, and countless others through social media campaigns and content creation. View some fun brand collaborations below, and check out her LinkedIn for new press moments.
Alexis Barber is available for collaboration or consultation on the following projects:
Ambassadorships
Sponsored blogs, vlogs, and social posts
Speaking arrangements
Social media & video strategy
Event hosting
Any project that will help you tell your story to my engaged audience